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Outdoor Voices’ Relaxed Approach To Workout Wear

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There is a certain push toward perfectionism in athletic wear — some of that Nike “Just do it” ethos tends to permeate the market segment in a way that can feel a bit like pressure to all but the most seasoned athletes. But Austin-based Outdoor Voices operates with a much simpler motto for its workout wear: “Doing things is better than not doing them,” a simple brand motto that encapsulates its more laid-back approach to the fitness lifestyle that company Founder Tyler Haney hopes to bring to the masses. “I was always an athlete growing up­, running track and playing basketball, but never resonated with the credo to be ‘faster, better, stronger’ that so many major activewear brands are built around,” Haney said. “In Boulder, recreational activity is an integral part of everyday life — walking, running, hiking, skiing — and activity isn’t necessarily measured by performance, it’s social and fun. I started Outdoor Voices because I wanted an activewear brand that really...

2018 Recap: The Year In Grocery Innovations

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Shoppers had new opportunities to buy groceries without having to walk through the aisles of their local supermarkets or wait in line at checkout counters this year, as grocers rolled out digital innovations in shopping and payments. This year, retailers from Kroger to Whole Foods Market brought new offerings ranging from cashierless checkout to personal shopping services to their stores. Personal Shopping Services In August, Amazon and Whole Foods Market announced the rollout of a curbside pickup service for groceries in Virginia Beach and Sacramento. To use the service, Amazon Prime members tapped into their Prime Now apps to place their orders and choose a pickup option at checkout. These shoppers, in turn, had a chance to receive free pickup if they wanted their order ready in an hour and met a minimum spending threshold or they were able to receive a 30-minute pickup window for a fee. Either way, customers were able to drive to their store and have a Prime No...

Target Wants To Ramp Up Shipt Deliveries In The New Year

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Target bought Shipt in December 2017 for $550 million. It was one of the largest acquisitions at the time for the company, and it moved the retail giant closer to its goal of providing same-day delivery for all of its customers. Now, with the new year just days away, Target has revealed some of its plans for the future with Shipt, according to reports . Target currently provides same-day service for in about 200 markets through 46 states. It includes most of the things that Target sells, like groceries and electronics, essentials and home necessities, all in an hour. “We’re always looking for ways to make shopping Target’s selection even easier,” John Mulligan, Target’s chief operating officer, said in a blog post . “With Shipt, same-day delivery became a reality for our guests across the country, making Target the first retailer to offer the service coast to coast.” When Target first started with Shipt about a year ago, the service was only available in about 70 ma...