Outdoor Voices’ Relaxed Approach To Workout Wear
There is a certain push toward perfectionism in athletic wear — some of that Nike “Just do it” ethos tends to permeate the market segment in a way that can feel a bit like pressure to all but the most seasoned athletes. But Austin-based Outdoor Voices operates with a much simpler motto for its workout wear: “Doing things is better than not doing them,” a simple brand motto that encapsulates its more laid-back approach to the fitness lifestyle that company Founder Tyler Haney hopes to bring to the masses. “I was always an athlete growing up, running track and playing basketball, but never resonated with the credo to be ‘faster, better, stronger’ that so many major activewear brands are built around,” Haney said. “In Boulder, recreational activity is an integral part of everyday life — walking, running, hiking, skiing — and activity isn’t necessarily measured by performance, it’s social and fun. I started Outdoor Voices because I wanted an activewear brand that really...